𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗜𝘀 𝗚𝗿𝗼𝘄𝗶𝗻𝗴, 𝗯𝘂𝘁 𝗪𝗵𝘆 𝗜𝘀 𝗣𝗿𝗼𝗳𝗶𝘁 𝗗𝗲𝗰𝗹𝗶𝗻𝗶𝗻𝗴? Sales are up 30% this year. The team is celebrating. Then the final accounts arrive, and profit is lower than last year. It is one of the most common surprises in business, and one of the most avoidable. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗲𝗹𝗹𝘀 𝘆𝗼𝘂 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝘆𝗼𝘂 𝘀𝗼𝗹𝗱. 𝗣𝗿𝗼𝗳𝗶𝘁 𝘁𝗲𝗹𝗹𝘀 𝘆𝗼𝘂 𝗵𝗼𝘄 𝘄𝗲𝗹𝗹 𝘆𝗼𝘂 𝘀𝗼𝗹𝗱 𝗶𝘁. When the two move in opposite directions, the cause is usually one of these: Discounts to win deals. Bigger contracts often come with lower prices, longer credit terms, and extra work that was never priced in. Costs growing faster than sales. Each new client needs more people, more support, more tools. If cost per customer rises, growth eats margin. The wrong mix. Low-margin products or clients can grow fast while the profitable ones stand still. Costs that quietly change. In Bangladesh, a weaker taka makes every dollar-based cost more expensive: software licen...
